An outbound contact cannot be withdrawn. Everything in this area is decided before the campaign runs, or it is not decided at all.
One lawful basis assumed across markets
A dor
The campaign is launched on a consolidated list using the basis available in one jurisdiction, without determining what each market requires — and France, since August 2026, requires prior express consent.
A resposta
Qualification of the list by market and by segment, with the lawful basis determined per combination and exclusion of records whose basis cannot be demonstrated.
From one assumed basis to a basis determined per market.
Serviço correspondente: Outbound and Direct Marketing Compliance →
Group lists treated as own-customer lists
A dor
Data collected by one company in the group is used in campaigns by another, on the basis of group membership — which is neither a lawful basis nor an extension of the existing-customer exception.
A resposta
Analysis of intra-group data flows, determination of the lawful basis for each, and correction of those that cannot be sustained.
From presumed legitimacy to verified flows.
Serviço correspondente: Electronic Marketing Communications Compliance →
Objection recorded on one channel only
A dor
A recipient objects during a call, the refusal is recorded in the telephony platform, and the email tool continues to include them — which breaches article 21(3) regardless of the national model.
A resposta
Mapping of the systems that hold contact data, definition of a single point of record for objections, and verification by test that it propagates to every channel.
From a partial refusal to a refusal with effect everywhere.
Serviço correspondente: Electronic Marketing Communications Compliance →
Identify your dominant exposure
The first conversation serves to establish which of these problems is costing your organisation the most.